Reasons SEO guy and LOGO guy should work together

Why should SEO guy be in on the creative brief?

I am a logo designer. Who recently has decided to educate myself as much as possible about SEO. After diving into the world of SEO I have found that it is much more complicated than I would have imagined. Granted there are some basic things that everyone can do to help their situation. The vision in my head of an SEO guy was much like the PC guy in the mac commercials. I, of course, use a mac, so by default I get to be the mac guy. This is probably not an accurate stereo type but lets just go with it. You can tell me how off base I am in the comments. But I digress. That has nothing to do with the point.

Common Ground between SEO guy and Logo guy.

The point is that I see some common ground between the logo designer and the seo guy. ( not quite sure what to call them yet). Anyway as a logo designer I focus on the client. Who they are, who they want to be, what there goals are, how they plan to get there. Many times not even worrying about the website yet because who knows if I will get that job anyway. We are just trying to get a logo done. We are just trying to get the positioning and the branding in place. But why wouldn’t I be thinking about how this logo, or brand, or position is going to play out on the web? Does it not make sense that I would bring an SEO expert in to the creative brief? Could an SEO expert not research the competition and tell me exactly what their goals are based on their links and keywords? With an SEO expert on the job we could forecast a plan to position the client for keywords or products that show the most opportunity for the client. If there is a gap in the competition why wouldn’t we position the client from the start to fill that gap. Why not start with the logo and make sure it is appropriate for the keywords we want to rank for. Further more clients in the logo process are open, more than any other time, to the idea of changing there name. Surely an SEO expert could make suggestions as to what domains would best fit the clients needs.

As for an SEO expert. I would imaging their main target is web design firms or web designers. I have never met an SEO expert that worked for a design studio other than a web design studio. Surely everyone can benefit from this knowledge. While there are plenty of Web design studios out there, there are many logo designers that transition the client from logo to print to web and need the help of an SEO expert. The help of an SEO expert would certainly bring value to the logo process.

In conclusion I think the future relationship between the logo designer and the SEO expert is promising. What do you think?