Tropicana Recall.

In the last post we looked at the new design of the Tropicana logo and packaging and it seemed that most of you agreed that it was a step in the wrong direction. Well it looks like we were not the only ones. Tropicana has decided to pull the packaging and the logo and revert to the old version due to customer complaints. So if you are a fan there is a limited number of collector edition juice boxes at your local grocery store. This is just another example where redesign for the sake of redesign is not a good idea. Never underestimate the reputation of a long established brand.

Here is a video of the Design Firm defending the redesign.