Logo Design Nashville Sentry Steel Services

Our most recent logo design / branding project in the Nashville, TN area was for Sentry Steel. As you can see above, the logo has changed quite a bit. Sentry Steel has been in business since 1965 and has added to there services over the years. These added services are what moved them to update their logo. Because of the Steel Services in the name, there are immediate ideas of what their company might do. There is also the issue of clients assuming they only do that one thing they did so many years ago. So the new logo takes the infuses off of the Steel Services and puts it on Sentry. This allows them to brand other parts of the business, as you can see below.

This is all to common in businesses. Most businesses start up with a specialty in one area and so there name or brand depicts that service or product. However as the business grows and industry demand changes, so do the products and services that the company offers. As they add offerings, the name becomes less representative of the company and can become an inappropriate representation of what the company does. When this happens, the brand of the company can be weakened. Your brand is what people think you are or think you do. If they think you do something that you don’t do, or don’t know what you do. Then their idea of you is not correct and you have a week brand. This ultimately translates into loss of business and missed opportunities.

Sometimes the solution is to just update the old logo to make it more current. Sometimes a complete redesign of the logo is necessary. In extreme cases a new name and logo are the answer. Whatever the issue your company is facing, be assured that there is a solution and we at Rush Design Group have that solution. We are also currently working on developing a consistent brand accross Sentry’s website and print materials.