Seo for Nashville Home Inspection

I just did some lite SEO as I like to call it. For a Nashville Home Inspection service. It is a new site that my customer created using Go Daddy. The site has been up for a few months but is not showing up in Google for the most popular search terms related to his business. After checking to make sure his site had been indexed by Google, which basically just means they know he exists, I looked for his site under the common keyword search. I quit looking at page 31. So I will continue to monitor his progress and report back with updates.