Word of Mouth Branding

You here the question all the time. “Where do you get business?” the reply often is ” Word of Mouth” . Word of mouth is certainly a great way of getting business. However this response is usually code for ” I don’t have a plan. Work kinda just comes in slowly”. Again not a problem. Although if you really believe in word of mouth and believe that it is responsible for the majority of your business shouldn’t you nurture it.

Generally when people think of word of mouth they think of one person having a good experience and letting another person know one at a time. The great thing about social media is that the word of mouth can now be more than one at a time. It can be hundreds. Do you have a facebook fan page? Do you have a twitter account? Do you drive happy customers to a preferred website to leave positive feedback? These are ways to give that new found fanatic a way to spread the good news quicker. Its like giving them a megaphone compared to the one to one way they had before.