Not many people really consider brands to be friends ,or are looking to have a productive conversation with a brand online. We don’t want to share birthday and vacation pics with brands. We don’t expect them to come over for a bar-b-que. So why do brands ask you to become a friend online ,or become a fan ,or follow them on twitter? Likewise why should your clients do the same for you?
Some research suggests that the most popular reason a customer would follow your social updates is for a discount or a freebie. Other popular reasons are customer service and product updates. However if the majority of people will sign up in hopes of an discount shouldn’t you give them one. This is also a great way to encourage these people to spread your message. If you give this savvy social user a discount through twitter they are going the retweet that thing to all their friends telling them what a good deal it is. The ones I see the most are for free food. Give away a taco with a twitter code word and everyone will know. If only Rush Design Group sold food.
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