Tag Archives: Brand

Feb200905

admin

5

Logo Design – Is Fresher Better?

logo-design-tropicana

The job of a logo is to give the public an image which to associate everything they know about a company. The logo does not have to exactly explain what the business does but it does need to have a look or feel that is consistent with the companies intended brand position.

Often busiesses work hard to imprint the image of there brand on the consumers mind. Once they have achieved that they just have to continue to offer the same great product or service that they are known for. However the urge to change is sometimes overwhelming. The need to look fresh and new is irresistible. Sometimes people start to think that since the company is so well known that maybe they are getting over looked.

In the case of Sprite, Blimpie, and Tropicana I believe they have got caught up in the need to make a change. The product has not changed or even the market but change for sake of change. And in these cases I would agrue that this change was not a change for the better.

logo-design-sprite

logo-design-blimpie

So when is it the right time to make a change?

If a logo represents everything that your company is in the mind of the consumer than the only reason to change a logo is if you want to change what clients think about the company. For example if your company has delivered an affordable generic product for 20 years and you have decided to change to a high end specialty offering than you would not want to keep the same logo. Or if you started off selling horse shoes and now offer the whole horse with the trailer and horse food. Then a name like Troy’s Fine Horse Shoes may not be appropriate and a logo change as well as name change is in order.

Now there is something to be said in the area of tweaking a logo. For example the John Deere logo has been tweaked slowly over time. Likely the logo changed as the technology changed. They wanted to preserve what the public thought about the company but show them that they are making slight changes.

logo-design-johndeere

So in closing if you are a design firm and sprite comes to you wanting a new logo it may be hard to turn away the business but maybe it would be better to help them tweak the design instead of wipe an iconic image from the mind of all humanity. If you are a business owner consider what image your clients are associating you with and if it is consistent with your current position.

P.S. a note to Coka-Cola don’t even think about it !

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Dec200804

admin

2

Link Building / Give and Hopefully Receive


Link building is an important part of getting traffic to your site. Many sites recommend different ways of getting links. Some you can pay for some you can ask for and if you just have an all around awesome site people will just link to you because.
One tip is to contact a site directly. Kind of like the people that come to your house and ask to clean one room of your carpet. “Hey thanks for coming by and all but I don’t know you and I’m not sure I want to let you in my house. And who told you I had dirty carpet?” The same is true on the web. Contacting a person directly is a little weird if they have never heard of you. So I will take a different approach. If I send a random person a gift with my return address they may send a thank you back. Let the Giving begin! Oh and let me say that this is not only an effort to build links but these are posts that I believe would be good for my clients to read. So check them out. Really. Just click on the link.

The first blog I have read today was about the value of the newsletter. We offer newsletters at Rush Design Group and this guy says they work. Post Title: How 24 Hours of Work Will Send Millions of Readers to My Blog

Secondly, and I found this blog useful. The post is Monitoring your online brand. This is worth the time to read. The part that I tried immediately was to search for links to my site from other sites using Google. Type in google link:www.yoururl.com. Just put your actual website name in though.

Youtube Monetization: More to come This post talks about the success businesses have using youtube. Every business should have at least one video on youtube regardless of how boring. Because if you ever upset the wrong person you may find an angry customer video slandering your good name with nothing up to say otherwise. It has happened to clients of mine.

Ok this is a good one. Why Hank Hill and I agree on Social Media Basically why businesses should have a myspace page. You don’t have to put pictures of the boss from the Christmas party but you should have something up.

I have used Google’s Pay Per Click program in the past and Managing ads on the Google Content Network gives some tips on how to maximize the results.

Ok so twitter is something not so new but becoming very popular. I will try it today and let you know how it goes. I found this post, Brand Yourself With a Twitter Background , He also has a post of why you should follow him I think these are also great reasons why you should have a twitter. I think this could also serve a practical use for businesses.

Last but not least if you need a head shot or are getting married this is The Best Photographer in Nashville. And all around good people.

I am updating this post as I read blogs this morning so check back often. I will let you know what results I get from this process. This is part of the SEO experiment. To read all the associated posts click on seo experiment in the categories section.